X's Jarring New Animated Arm Draws Attention to the Promote Button
Following Elon Musk's warning that advertisers posting ugly, shrill, or overstated ads would be barred, X now appears to be deploying a jarring animated arm that sweeps across the screen to draw attention to the "Promote" button. The aggressive UI element has left users frustrated, feeling manipulated into paid promotion rather than organic reach. Critics argue the tactic undermines platform trust, while supporters see it as a necessary revenue shift in an increasingly competitive ad landscape.