Also: Rivian's New Micromobility Venture

When Rivian quietly spun off its micromobility brand, Also, industry observers wondered if the premium EV maker had taken on too much. Chris Yu, a Stanford aeronautics PhD and former CTO at Specialized, insists it's manageable. He runs Also as an independent business that still counts Rivian as a key partner.

Why This Matters

The micromobility sector is crowded, but Also brings EV-grade engineering and design philosophy to the table. By operating independently, Yu can tailor product roadmaps and go-to-market strategies without the constraints of a larger automotive OEM.

The Road Ahead

Success for Also will depend on scaling production, building urban charging/parking infrastructure, and maintaining the premium positioning that Rivian customers expect. If executed well, this could redefine how legacy EV brands approach urban mobility diversification.

Freely curated and adapted from The Verge (Tech & Culture) coverage